There are two types of obstacles to overcome in real estate sales. The first kind is before the sale takes place and the second is during the process. Issues prior to a home sale generally involve the marketing process. Problems encountered during the process are usually condition related.
A main problem Realtors encounter is getting a homeowner to understand just how important pricing is. The key is getting a seller to understand that pricing their home higher does not mean it will sell for more. In many circumstances the exact opposite occurs. An agent who knows exactly what to say when a seller wants to overprice their home is one of the keys to being successful in the business.
Some marketing problems that occur include making it difficult to see the home, requiring accompanied showings, or not presenting the home well.
One of the most difficult obstacles to handle is getting the seller to price their home appropriately. You can have the greatest marketing in the world but that will not sell an overpriced home. Real estate agents need to understand that walking away is sometimes better than selling taking a listing that you don’t feel confident in selling.
Going through an appraisal report step by step, detail by detail is important. Sellers appreciate the time and effort when it comes to the market value of their home. An agent who takes the time will get more consideration than someone who is not careful and just throws out any value. When the seller is not in agreement with the value, carefully going over the data with them again is important.
Realtors need to realize that real estate sales come second nature to them, but a buyer or seller may do it once every decade. Buying or selling home can be extremely stressful. A realtor is there to represent their client.